Insights for Chatham-Kent Businesses

Practical advice on leadership, marketing, and business from a local business owner who's been in the trenches. We share what we know because we believe in helping our community succeed.

Leadership

By Instant Print & Promo

The Free Sample That Built a Beauty Empire

Estee Lauder didn't have an ad budget - she had free samples. The lesson behind her strategy still works for small businesses today.

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Marketing

By Instant Print & Promo

Stop Writing for Yourself

You know your business inside and out - but your customers don't. Here's a simple test to catch the gap before it costs you a sale.

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Business Tips

By Instant Print & Promo

Seven Great Business Ideas You Can Use Today

Practical, actionable ideas that any small business owner can implement immediately to improve their operations.

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Marketing

By Instant Print & Promo

Share Your Brand Story

Every business has a story. Here's why sharing yours is one of the most powerful marketing tools you have.

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Business Tips

By Instant Print & Promo

Customer Experience & Branding

Your brand isn't your logo or your colours — it's the experience your customers have every time they interact with you.

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Business Tips

By Instant Print & Promo

The Value of a Few Minutes

A few minutes of extra effort can be the difference between a good customer experience and a great one.

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Marketing

By Instant Print & Promo

Respect

Respect is the foundation of every great business relationship. Here's what it looks like in practice.

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Marketing

By Instant Print & Promo

I Thought For Sure You’d Know That!

The curse of assumption in business communication — and why you should never assume your customers know what you know.

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Marketing

By Instant Print & Promo

Be Clear and Simple

Simplicity is the ultimate sophistication. Here's why keeping your business communication clear and simple wins every time.

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Business Tips

By Instant Print & Promo

The Number One Thing That Your Customer Wants From You

It's not the lowest price. It's not the fastest turnaround. The number one thing your customer wants might surprise you.

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Business Tips

By Instant Print & Promo

The Only Two Things People Ever Buy

At the end of the day, people only buy two things. Understanding this will transform how you sell.

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Marketing

By Instant Print & Promo

Quick Tip: Three Easy Ways to Increase Your Sales

Simple, actionable strategies that any small business can implement today to boost sales.

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Leadership

By Instant Print & Promo

Improve Your Culture By Banning These Six Phrases

Words shape culture. Here are six common workplace phrases that might be undermining your team — and what to say instead.

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Marketing

By Instant Print & Promo

Make Sure Your Message Gets Heard

In a noisy world, clarity is your competitive advantage. Here's how to make sure your marketing message cuts through.

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Marketing

By Instant Print & Promo

Seven Sales Generators For Your Small Business

Proven tactics to generate more sales for your small business, from referral programs to strategic partnerships.

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Leadership

By Instant Print & Promo

A Special Project

Sometimes the most meaningful projects aren't about profit — they're about making a difference in your community.

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Leadership

By Instant Print & Promo

Three Reasons To Be Friends With Your Competitors

Your competitors aren't your enemies. Here's why building relationships with them can actually help your business grow.

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